2K Sports and Duck Down Music announced today that the NBA® 2K12 producer and MC contests have officially begun. Aspiring producers and MCs will be able to enter the contest and submit their music for the upcoming NBA 2K12 soundtrack by uploading a sample-free beat or clean track.
“We’re thrilled to partner with Duck Down Music again to find the best aspiring producers and MCs to create an original track for NBA 2K12,” said Jason Argent, vice president of marketing, 2K Sports. “With over two thousand producers and MCs having entered last year, we expect to have an even greater number of participants as we continue to set the standard for game soundtracks matched with in-game innovations.”
Last year, fans had the ability to cast their vote for the overall winner of both phases. After a combined 250,000 votes were cast, Bayroot productions and MC Young Automatik were chosen as the Grand Prize winners. Their song, “Go Hard or Go Home,” made the soundtrack for NBA 2K11 and was used in the title’s TV commercial, which ran during last year’s NBA Finals. The Grand Prize winners also received an all-expense paid trip to New York City to perform their track live and on stage during Duck Down Music’s CMJ showcase.
Phase 1: NBA 2K12 Producer Contest
Starting at 12:00 p.m. EDT on March 23, 2011, producers will have two weeks to create one sample-free instrumental. All submissions must be uploaded to a SoundCloud drop box located at http://www.duckdown.com/nba2K12, as well as NBA 2K and Duck Down Music’s Facebook pages by 12:00 p.m. EDT on April 5, 2011. Producers are also encouraged to record video of their beat-making process, which can be included with their final submission.
Duck Down Music A&R and representatives from 2K Sports will select the top-10 instrumentals on April 6, 2011. On April 7, 2011 at 12:00 p.m. EDT, the top-10 selected instrumentals will be streamed online via a custom SoundCloud music player on NBA 2K and Duck Down Music’s Facebook pages providing fans with the chance to vote for their favorite track by “liking” the one they feel is the best beat. Voting ends at 12:00 p.m. EDT on April 13, 2011.
The winner of the producer phase will be announced at 12:00 p.m. EDT on April 14, 2011.
Phase 2: NBA 2K12 MC Contest
Starting at 12:00 p.m. EDT on April 14, 2011, MCs will have two weeks to submit one clean (no cursing or references to drugs, sex, violence, gangs, money, etc.) track with their lyrics/chorus over the winning producer’s instrumental. MCs are urged to record music that does not include obvious references to basketball and to be creative with their delivery and overall theme. All submissions must be uploaded to the SoundCloud drop box at http://www.duckdown.com/nba2K12 12:00 p.m. EDT on April 27, 2011.
At 12:00 p.m. EDT on April 29, 2011, after the top-10 songs are determined by Duck Down Music and 2K Sports, they will again be streamed online via a custom SoundCloud music player at NBA 2K and Duck Down Music’s Facebook pages. Fans will then have the chance to cast their final vote for their favorite track by “liking” the one they feel is strongest candidate for NBA 2K12. Voting ends at 12:00 p.m. EDT on May 6, 2011.
The winner of the MC phase will be announced at 4:00 p.m. EDT on May 6, 2011.
The Grand Prize winners of the contest, which will consist of one producer and one MC, will have their song placed in the music soundtrack for NBA 2K12. In addition, each winner will receive an all-expense paid trip to New York City, where they will have the special opportunity to perform the song live at Duck Down’s CMJ Showcase in October 2011. The top-10 MCs and top-10 producers selected from each phase will also receive premium accounts at SoundCloud, valued at $700.