After years of much anticipation, the Southern California hip hop trio Pac Div are set to release their debut album, “The Div”, on November 8, 2011, through a joint venture with RBC Records. The album is already being touted as a classic, with production from No I.D. (Common, Kanye West, Jay-Z, Drake, Rick Ross and more), Swiff D and the group’s very own, Like, and features from long time friends, Bleu Collar, Asher Roth, Casey Veggies (Sleeping in Class”), Tiron and Skeme. “The Div” is by far one of the best collections of the who’s-who of emerging artists.
Pac Div consists of two brothers, Like and Mibbs, and long
time friend, BeYoung. Formed in 2005, while still in the high school, Pac Div was originally an eleven-member crew that shrank to three when it became apparent that a group of that size just wasn’t feasible. . While most young rappers were under the spell of “microwave” music, these three were doing their hip-hop homework, studying rap’s pioneers, honing their skills and developing their own styles. From their music to shows to videos, and unique approach to creating, the group proves to showcase undeniable talent in everything they do.
Pac Div’s first mixtape, Sealed for Freshness: The Blend Tape, along with their first video, F.A.T Boys, was released in 2006 to much critic acclaim. Focusing on their lives as “regular guys” growing up in Southern California, their music resonated with kids from all walks of life. From hipster to hood, there was something everyone could relate to in their sound. This universal appeal began their success and garnered them the attention of numerous famed magazines, including Billboard, Rolling Stone, Source, Vibe and XXL. It also gained the approval of hip-hop hotshots: Ludacris, ?uestlove, Pharrell Williams, Talib Kweli, and 9th Wonder. Their continued success drew international attention as they opened for big names like Nas, Q-Tip, Busta Rhymes, Ice-T, Ludacris and N.E.R.D. Following the release of Sealed for Freshness: The Blend Tape, the group dropped two more mixtapes, Church League Champions andDon’t Mention It. Church League Champions featured the now classic, “Mayor”, while Don’t Mention It, contained the fan favorite, “Don’t Forget the Swishers,” featuring rapper Chip tha Ripper. In the Spring of 2011, the trio teamed up with Grand Hustle Management and released their fourth mixtape, Mania!, hosted by DJ Don Cannon, featuring the hit single, “Anti-freeze”. With over a million downloads, Mania! is their most successful project to date.
As 2011 comes to a close, Pac Div is excited to see the debut of their first nationally televised commercial for Phiten Athletics, featuring the group’s performance of their original song, “Flexin’”, as well as appearances by professional NBA stars, Carmelo Anthony, Chris Bosh, Eric Gordon and Derrick Williams.
Look for the “The Div” at any digital retailer or catch Pac Div on the road as they continue to perform around the world, with tours currently scheduled across the United States, South Africa, and Europe.